Internet Marketing

Increase visibility and get more traffic. Get discovered.

Once you have a website, whether we built it or not, our team of full time, in-house Internet marketing analysts will help you market your organization more effectively through the Internet. With our broad and deep expertise, you will have professionals utilizing the latest in SEO, pay-per-click and social media and driving more traffic to your website. Our Internet Marketing Services includes:

Search Engine Optimization (SEO)

These days, an Internet search is often the first step when someone is looking for a product or service. With search engine optimization, or SEO, our goal is to help your business get discovered online. Our team of Internet marketing analysts uses a multi-pronged approach to optimize your website and build external links that help search engines understand your company’s relevance and expertise. This type of marketing produces quantifiable data that help shape our strategy, show results and demonstrate the return on investment.

Despite what you've heard, there is no magic to effective search engine optimization. Like everything else in life, it is simply understanding the fundamentals and then consistently doing the right things over and over again. At the end of the day, you are simply trying to present your site to the search engines in a way that shows that you are an expert in your field. We implement SEO campaigns designed to deliver results by optimizing your website to bring you visibility and traffic.

of web traffic originates from search engines

On-page Optimization

A dedicated SEO consultant will test your site’s crawl performance to show exactly how your web presence looks to Google, Bing and Yahoo bots. What may appear fine to a computer user could be problematic or confusing to web crawlers. Our on-page optimization services help you fix and prevent this.

Page-by-Page Optimization

We analyze the content hierarchy of each page for site content structure and impact. Each is assigned a targeted keyword and desired call-to-action. We then optimize each page for an audience and a theme, aligned with a keyword.

Pay Per Click (PPC)

Pay per click campaigns help your company get discovered online through text or image ads that display on search engine results pages and other relevant partner sites. The most common PPC networks include Google, Bing, Facebook and LinkedIn. PPC, when used in conjunction with search engine optimization, can give your website the boost it needs to be found by more people in a shorter amount of time.

A well thought out payAdwords Certification logo per click strategy can generate revenue more quickly than organic optimization. Just remember, return on investment is everything.

We'll help you:

  • Improve ad performance and ad copy
  • Help you implement retargeting
  • Find and remove waste
  • Formulate day-parting and geographic targeting

Social Media Marketing

Social media can expand your reach online through engagement with current and potential customers on a platform they already use. In many cases, it is the opportunity cost of not being on Facebook, Twitter or Google + that convinces many organizations to take the leap. Social media channels can function as customer service, reputation management, online concierge and marketing tool all in one. Our team of social media managers understands the role of social media in today's business environment and takes the time to engage with your audiences and grow your presence online.

Social media outlets such as Twitter, Facebook, YouTube and others have gone from a fad dominated by teenagers to a global communications phenomenon. Millions and millions of people around the world go to these sites daily to communicate, educate and entertain. Because so many people spend countless hours on these social media outlets, they have become a great place to promote your business.

But unlike traditional marketing vehicles where years had to be spent developing and perfecting a strategy, social media allows you to drip, drip, drip your message consistently and inexpensively. We can help you decide the best way to promote yourself in these new marketing arenas.

internet marketing